Best CRM Software Services for Small Businesses


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Attracting new customers while satisfying and retaining existing customers requires a personal connection. CRM services harness the power of the cloud to give SMBs a competitive advantage.

For many businesses, large and small, attracting new customers while satisfying and retaining existing customers requires making a personal connection in a world of fewer personal contacts. Typically, these personal connections come from using customer relationship management (CRM) systems and their ability to leverage the power of the cloud and the digitalization of business.

Rather than reinventing the wheel, many small businesses rely on Software as a Service (SaaS) providers to provide the CRM software and infrastructure needed to deploy their CRM tool. While there are dozens of CRM software platforms available, several vendors seem to top review lists more often than others. These seven vendors and their CRM platforms are unrated and are listed in alphabetical order.

SEE: CRM Solutions for SMBs (Free PDF) (TechRepublic)

Image: Apptivo

Apptivo is a complete cloud-based CRM solution with included apps that span the gamut from lead generation to competitor tracking and contract drafting. CRM services can be modified and expanded to meet any CRM solution your business needs. The Starter tier of this CRM software can be used for free, but most small businesses will likely want to go for at least the Premium tier, which is priced at $ 8 / month / user when billed annually.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Segmentation and personalization
  • Marketing Automation Workflow
  • Detailed analytical reports
  • Mobile app
  • 24/7 assistance
  • Trial period

Apptivo

fraisventes.jpg

Image: Freshworks

Freshsales CRM software is part of the Freshworks application suite. The focus for Freshsales CRM is to simplify customer relationship management, in terms of interface and pricing models. The tools included with a Freshsales CRM software subscription should meet the CRM needs of many small businesses, with the basic Blossom version available for $ 12 / month / user when billed annually. Large businesses will likely want to go for the garden level, priced at $ 25 / month / user when billed annually.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Make phone calls directly from the CRM software
  • Segmentation and personalization
  • Marketing Automation Workflow
  • Native integrations with popular third-party services
  • AI support for lead generation
  • Detailed analytical reports from the CRM database
  • Mobile app
  • 24/7 assistance
  • 21 day trial period

Selling fees

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Image: Hubspot

Hubspot is another CRM software service that attempts to simplify customer relationship management by providing a more intuitive interface. The different facets of the CRM system are divided into task-oriented hubs that the company finds less overwhelming than the interfaces offered by their competitors. Hubspot’s Starter Level CRM software package costs $ 40 / month, billed annually. The pro-level plan costs $ 800 / month billed annually. A limited free version of Hubspot is available. Note the absence of per user fees in the Hubspot pricing model.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Segmentation and personalization
  • Marketing Automation Workflow
  • Facebook ads and retargeting
  • Support for social networks
  • AI support for lead generation
  • Detailed data analysis reports
  • Mobile app
  • 24/7 assistance
  • Free limited version

Hubspot

less-boring.jpg

Image: Less boring CRM

As the name suggests, the goal of Less Annoying CRM provider, like several others on this list, is to provide easy-to-use CRM software services. This provider focuses on managing contacts, generating leads, and working with the sales team. Less boring CRM software is for small businesses that don’t need extensive CRM marketing and social media integration services. The Less Annoying CRM platform is available for $ 15 / month / user. There is only one level of pricing.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Segmentation and personalization
  • Mobile app
  • 24/7 assistance
  • 30 day free trial

Less boring CRM

pipedrive-new.jpg

Image: José Faria / Pipedrive

The Pipeline CRM software emphasizes the development of leads, the management of contacts and the automation of the administrative tasks of the CRM solution. If the business side of your business needs help closing and closing deals, Pipeline CRM software may be a good choice. The Essential tier includes standard features but less automation and sells for $ 12.50 / month / user billed annually. The professional version of Pipeline CRM includes all the automation and sales growth features and sells for $ 49.90 / month / user billed annually.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Make phone calls directly from the CRM software
  • Segmentation and personalization
  • Marketing campaign automation workflows
  • Support for social networks
  • AI support for lead generation
  • Detailed data analysis reports
  • Mobile app
  • 24/7 assistance
  • 14 day trial period

Pipedrive CRM

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Image: Sales force

When the other vendors on this list claim to be simpler than other CRM software, they are actually claiming to be simpler than Salesforce. As a cloud-based company that virtually invented the industry, Salesforce’s CRM platform is the most feature-rich, programmable, and customizable software available. However, all of these business-ready features can also make the software intimidating and confusing. The Essentials pricing tier of the Salesforce Small Business Solutions pricing tier is $ 25 / month / user billed annually. The professional level is priced at $ 75 / month / user billed annually.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Make phone calls directly from the CRM software
  • Segmentation and personalization
  • Marketing campaign automation workflows
  • Facebook ads and retargeting
  • Support for social networks
  • AI support for lead generation
  • Detailed data analysis reports
  • Mobile app
  • 24/7 assistance
  • 14 day trial period

Selling power

zoho-new.jpg

Image: Zoho

Zoho CRM software is part of the Zoho small business software productivity suite. Zoho CRM is a comprehensive customer relationship management, lead generation and marketing platform designed for small businesses. The functionalities of the CRM platform include artificial intelligence (AI), collaboration tools and a development platform. The standard version of Zoho CRM is available for $ 12 / month / user billed annually. The popular enterprise version costs $ 35 / month / user, billed annually.

Main characteristics:

  • Lead management
  • Email marketing creation features and services
  • Segmentation and personalization
  • Marketing Automation Workflow
  • AI support for lead generation
  • Detailed analytical reports
  • Mobile app
  • 24/7 assistance
  • 15 day trial period

Zoho CRM

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