Business consultant and start-up expert wants to help Banbury businesses as he retreats from global e-commerce concern


David Murray-Hundley – aka The Grumpy Entrepreneur – who once again offered his business expertise to Banbury companies

Mr. Murray-Hundley – known as “The Grumpy Entrepreneur” – pursues his other business interests, including investment firm Pario Ventures, but was keen to share his vast experience in business and start-ups for the benefit businesses in the Banbury area.

He resigned as chairman of efundamentals, the provider of digital shelf analytics, in December. He held this position for more than five years, having served as President for only one year.

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The Award of Excellence, created by e-fundamentals on behalf of Mr. Murray-Hundley

But Mr Murray-Hundley stayed behind, driven by a deep passion to help young start-ups move from idea to strong growth. He is now refocusing on the growth of start-ups given the enormous success of e.fundamentals.

The software company has seen revenue increase by more than 300% in the past 12 months, listing global consumer packaged products giants such as PepsiCo, Arla and Mars on its digital shelf analysis platform.

The company’s board of directors called Mr. Murray-Hundley’s leadership “outstanding” and announced the launch of the David Murray-Hundley Award for Engineering Excellence.

“Supporting e.fundamentals over the past six years has been a great privilege,” said Murray-Hundley. “I am incredibly proud of what we and the team have accomplished together. I am touched by the opportunity to have worked closely with many of the most talented people in our industry and, in doing so, to have helped e.fundamentals transform into a truly global organization.

“I am extremely confident that efundamentals will continue to thrive with excellence while pursuing my passion and focusing on Pario Ventures and helping young start-ups achieve similar success. There will be a moment of sadness for me initially, but many more moments of positive memories. All companies have different chapters and those that support those chapters. I did my chapter on this one. “

John Maltman, CEO of e.fundamentals, said: “I had the good fortune to meet David as a guest speaker at a start-up event. His presentation stood out for the practicality and relevance of his advice. expect perfection, deliver value people will pay for “we signed our first client in days. That changed everything, forcing us to relentlessly provide great customer service and teaching us to scale by bringing growth to our clients .

“We were fortunate to see his energy and wisdom permeate our team as we grew from an initial idea to a leader in our industry.”


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