Business needs drive increased demand for custom software development and mobile applications


Vog Toronto App Developers is a creative development company that builds custom software apps for iOS, Android, and web. – Photo courtesy of Vog Toronto App Developers

Toronto’s tech industry is booming, so when application developers Vog asked me to help the company grow into this market, I jumped at the chance.

Already the largest market in Canada, Toronto and the GTA are also one of the world’s best startup ecosystems and the city’s tech sector is booming with regular announcements of influential tech companies moving to the city. (👋 Stripe).

Beyond the tech and startup ecosystem, the RGT is also home to a range of industries in which technology and custom software development can play an important role.

The pandemic has accelerated the adoption of software and applications to facilitate remote working, but this is just one example of how digital transformation is changing where and how work is done. As more internal processes and customer interactions move online, software and mobile applications will become increasingly important tools for businesses of all sizes looking to become more efficient and solve problems in new ways.

The real fun will come when all of these innovations start to interact with each other to create new markets and increase opportunities. Toronto’s diverse population, its array of industries, universities and technology ecosystem are a perfect incubator for new and exciting opportunities.

What drives the development of custom software and mobile applications?

When customers who need a mobile app contact us, about half of them can identify their problem.

There is usually a constant issue that bothers them and they have tried a few internal fixes, only to find that they require a more complete mobile solution.

The remaining 50% may not be able to identify their specific technical issue, but have an unmet business need that is fleshed out during discovery sessions. It is ultimately the value that an application provides. It solves a business problem.

Increasingly, mobile apps are the answer to business needs that range from customer engagement and retention to sales, business development and even internal operations / management, as mobile is where the people spend their time online.

A 2020 eMarketer study finds that 88% of adult mobile internet use in the United States is spent on apps. It far exceeds online access through web browsers. Additionally, Statista reports that in 2020, users around the world downloaded 218 billion apps to their phones, up from 204 billion the year before.

While consumer demand is a key factor motivating organizations to invest in mobile apps, the influence of other evolving digital technologies is also considerable.

From 5G internet connectivity accelerating online experiences and increased use of mobile wallets, to artificial intelligence, machine learning and augmented or virtual reality offering exciting new ways to interact with brands – there is a multitude of use cases that are driving demand for new applications, he says.

Products intended for consumers are not the only players in this area either. Enterprise mobile apps, intended to help employees better interact with and manage an organization, can dramatically increase productivity and revenue if well designed and used well, according to a Forbes Insight & VMware report. And 81% of companies surveyed expect the importance of employee business apps to increase.

The app industry is in perpetual motion rather than a current state of revolution.

Skilled application developers are constantly growing to keep pace with the latest technology updates, including functional updates from cloud providers like AWS and Azure or mobile platforms like Apple and Google, while helping customers to make growth-oriented business decisions specific to their industry.

Let’s take a look at some of the key needs and trends driving application and software development in industries such as energy, financial services, and healthcare.

To adopt new technologies, energy companies must be cloud-ready

A technological priority for energy companies? Many are focused on a digital transformation strategy to move from on-premises internal servers to the cloud. If organizations want to implement new digital technology features or applications in their business, they often have to migrate their data to cloud-based solutions, which can be a big undertaking.

AI is another new technology that is particularly transforming the energy sector. As the World Economic Forum reports, “AI can help energy system stakeholders identify patterns and insights in data, learn from experience, and improve system performance over time. , and to predict and model the possible outcomes of complex and multivariate situations ”.

Gartner Top 10 oil and gas industry trends in 2021 report, finds that industry adoption of AI or machine learning more than doubled from 13% to 32% between 2018 and 2020, and that 50% of companies are expected to increase their investments this year .

In oil and gas, technology is enabled through enterprise systems and applications for a variety of workflow uses, such as’ geoscience interpretation, drilling, asset performance management and ‘production optimization,’ explains Gartner.

The report notes that not all companies have invested in the cloud-based data integration that enables the deployment of AI, but as they do, they will find that the operational and optimization capabilities of the Assets are growing, as is the reliance on AI for business decision-making.

Financial Services Applications Focus on Easier User Access

When it comes to developing mobile applications for financial services companies, the main goal is to facilitate access to liquidity. Consumers want fast, convenient connections to financial support, options, and the ability to transfer money quickly.

The State of mobility 2020 The App Annie report notes that “globally, consumers accessed financial apps more than 1,000 billion times in 2019, up 100% from 2017. From inventory management to mobile banking services in through payment applications, this shows the central role of mobile in the management of our daily finances “.

The impact of COVID-19 has of course accelerated demand and therefore investment in mobile financial services applications, and the resulting industry changes are here to stay.

For example, according to a 2020 Mastercard global consumer study, 74% of consumers will continue to use contactless payment after the pandemic.

The key to building a successful Fintech mobile app is to strategically meet consumer expectations. Organizations can do things like streamline the user journey using facial recognition or fingerprints, or gamify the money transfer experience.

COVID-19 continues to be a catalyst for the development of healthcare applications

Compared to many other industries, healthcare has a longer journey towards technological advancement and investing in mobile. But the pandemic has certainly accelerated things.

The biggest trend we are seeing in healthcare application and software development is the shift from outdated systems that were previously considered secure – such as faxing and spreadsheets – to digital data management, by obtaining a simplified user experience and eliminating the need to repeat entries. of information.

Additionally, many healthcare professionals are asking for solutions that streamline health records and allow patients to easily access and update them on their own.

From a consumer perspective, telemedicine has been a dominant trend, with some apps reporting an extraordinary 8,270% increase in downloads, according to a report by GlobalData. Previous barriers to telemedicine adoption – such as awareness, reimbursement and resistance to change – have been swept away by the shift in needs / priorities that has arisen due to COVID-19, the report says.

As organizations turn to developers to build these new apps, privacy can be a concern, as so much sensitive consumer health data is involved. Protecting customer data is an integral part of application development and is probably more advanced than analog health data systems.

We are constantly evolving, bringing new concepts and ideas to ensure data security, as well as to solve larger business or organizational issues that require new software or application in the first place.

This article originally appeared on Vog Toronto App Developers. To discuss custom apps and mobile apps, contact Vog Toronto App Developers.


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