Creative Realities Inc. renews 3-year contract for digital signage software for major retailer

A significant achievement in the hyper-competitive and often commoditized digital signage segment

LOUISVILLE, Ky. and DALLAS, April 28, 2022 /PRNewswire/ — Leader in Digital Signage Creative Realities, Inc. (“CRI”, NASDAQ: CREX, CREXW) today announced that if its long-time retail customers agree to a three-year term for the company to continue providing software as a service to its vast fleet of stores in across the United States.

(PRNewsfoto/Creative Realities, Inc.)

This important decision comes shortly after the merger of Creative Realities and Reflect Systems, Inc., now operating as Creative Realities under the leadership of CEO Rick Mills’ leadership. “A 3-year term in a row is an unusual occurrence in our business. It’s a clear indication of our customers’ level of comfort with our combined team, and our commitment to improving how software can be used to drive business. new ways to solve problems”, comments Rick Mills.

Unlike traditional Digital Out of Home [DOOH] or other conventional ad revenue experiences, retail content aims to take the guesswork out of decision-making for in-store customers – which can be overwhelming. ReflectView software connects to digital displays to help differentiate key strategic areas to take the guesswork out of shopping.

“We embarked on a custom development journey to achieve specific goals unique to this customer ecosystem, allowing our customer to test and learn, with or without our help. We are delighted to have met the high expectations of our client and in doing so, has earned the trust that continues to foster our culture of service,” notes Rick Mills.

About Creative Realities, Inc.
Creative Realities helps clients use location-based digital media to achieve business goals such as increasing revenue, improving customer experience and improving productivity. The company designs, develops and deploys digital signage experiences for enterprise networks and actively provides SaaS and recurring support services in various vertical markets, including, but not limited to, retail, mobile, and mobile. Automotive and Digital Outdoor Advertising (DOOH). networks, convenience stores, food service/QSR, games, theaters and stadiums.

With its recent acquisition of Reflect Systems, Inc., a leading provider of digital signage software platforms, the company is poised to expand its product and service offerings and accelerate business growth. SaaS revenue. While Reflect has provided a wide range of digital signage solutions, the company’s flagship products are the market-leading ReflectView digital signage platform and the Reflect AdLogic advertising management platform. ReflectView is the industry’s most complete and scalable enterprise-grade digital signage platform, powering enterprise customer networks. Meanwhile, Reflect AdLogic has become the benchmark for digital signage-powered ad networks, serving nearly 50 million ads daily. The acquisition of Reflect also brought the company a media sales division with the expertise and connections to help any digital signage site owner develop and execute a monetization plan for their network.

The combined company operates in North America with active installations in more than 10 countries.

Caution Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes, among other things, discussions of our business strategies, product launches, future operations and capital resources. Words such as “estimates”, “projects”, “expects”, “anticipates”, “anticipates”, “plans”, “intends”, “believes”, “seeks”, “may” , “will”, “should”, “future”, “propose” and variations of these similar words or expressions (or negative versions of these words or expressions) are intended to identify forward-looking statements. Forward-looking statements do not constitute not guarantees of future performance, conditions or results. They are based on the opinions, estimates and beliefs of management as of the date such statements are made, and are subject to known and unknown risks, uncertainties, assumptions and other factors, many of which are beyond our control, that may cause actual results, level of activity, performance or achievements to differ materially from those expressed or implied by such forward-looking statements. of these risks are discussed in the section “Factor rs” contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2021 and the Company’s subsequent filings with the United States Securities and Exchange Commission. Important factors, among others, that may affect actual results or results include: our ability to effectively integrate Reflect’s business operations, our customer retention strategy, growth, product development, market position , financial results and reserves, our ability to execute our business plan, our ability to retain key personnel, potential litigation, supply chain shortages and general economic and market conditions affecting on demand for our products and services, including those resulting from the COVID-19 pandemic. Readers should not place undue reliance on forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.



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SOURCE Creative Realities, Inc.

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